brands
Nigerian farmers will have
the opportunity to sell their fruit and vegetables directly to Shoprite
customers on Saturday, 28 November, as part of the retailer’s ‘Meet the Farmer’
initiative.
Shoprite Adeniran in Lagos
will host a fresh produce supplier from 10:00am - 4:00pm.
A large percentage of the
fresh fruit and vegetables sold in Shoprite Nigeria’s 25 stores is sourced
locally and by hosting these events the retailer gives the farmers the
experience of selling in a formal retail setting.
Nwaorisa Chinedu Prosper,
owner of AMET Farm Ventures, has been supplying Shoprite for five years. For
him the most gratifying part remains the interaction with customers. “They were
very surprised that the majority of the produce available at Shoprite is
locally sourced.
I’m also grateful for the
opportunity to market my business directly to customers. This is particularly
good for smaller farmers as it could lead to people from their community buying
directly from them in order to save some money,” adds Prosper.
Chinyere Abade, spokesperson
for CSS Global Integrated Farms another participant in Meet the Farmer,
recommends that growers participate in initiatives like these because of the
invaluable feedback from shoppers, “The customers tell you what’s good about your
produce and what’s not, so you have a very clear idea where improvements are
needed to attract even more customers,” she added.
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