Brands
A leading brands
and marketing publication, Brand Communicator has announced the fourth edition
of its prestigious annual Women In Marketing and Communications
Conference/Awards (WIMCA) scheduled to hold on Friday, November 13, 2020 on
virtual platform at 9am prompt.
According to the organisers, WIMCA is the foremost thought leadership
platform for insights and contemporary trends in engaging female consumers and
at the same time recognising outstanding women and corporate organisations for
their contributions to the growth of their various industries and the country
at large. Basically, the event is divided into two sections; conference and
awards which hold the same day. It is a free to attend event. Interested
participants can register at www. wimca.ng
Confirmed to
speak at the conference as Keynote speaker is Victor Olugbenga Afolabi, Group
Managing Director, GDM, who will be speaking on the theme “Generation equality;
imperatives of gender inclusion for the growth of brands and marketing
communications.”
In the same
vein, the sub-theme is titled “Leveraging data science for effective engagement
of female consumers” and the panelists billed to speak are Ifeoma Dozie,
Director Marketing and Communications SSA, Mastercard; Dr. Tola Bamigbaiye-Elatuyi,
Executive Director, Marketing HS Media Group and Bukola Akingbade, Founder and
CEO at Kucheza Gaming.
In addition, the
other panelists billed to speak on the second sub-theme titled “Each for equal;
navigating through tough terrains” are Ayodele Otujinrin, Marketing Lead, West
Africa, Godrej Consumer Products Limited; Amaechi Okobi, Group Head, Corporate
Communications, Access Bank; Nkiru Olumide-Ojo, Author/Founder, Lighthouse
Women’s Network; Ilyas Kazeem, Marketing Director, Eat ‘n’ Go Limited and
Phoebe Dami-Asolo, Customer Marketing & Commercial Manager, The Coca-Cola
Company.
Speaking on the
level of preparation for the conference and awards, the convener of WIMCA,
Joshua Ajayi, Publisher of Brand Communicator said, “WIMCA this year will be
virtual and it is the first time we will be holding a virtual event and this is
occasioned by the spread of COVID-19 pandemic and the new normal, however, it
won’t reduce the standard and the excellence the conference is known for as
veterans in the brands and marketing communications industry will share their
worth of knowledge and give insights on gender equality and engagement.
“Also, the
glamour and the prestige of our awards will still be the same as we will
celebrate and show to the world the women professionals who are making the
difference in their respective fields.”
Interestingly,
other objective of WIMCA is to serve as a mentorship platform for young and
prospective female professionals to ignite their potential towards attaining
enviable heights in marketing and management. Also, it is to inspire the entrepreneurial spirit in women towards creating and sustaining enduring
marketing and communications industry businesses.
Expected
attendees include, chief executives of marketing communications businesses and
brands, marketing directors of corporate organisations, senior advertising
practitioners and professionals, senior and middle level female executives in
creative, public relations, media planning, digital, and experiential marketing
agencies, female members of corporate communications and marketing departments
in corporate organisations, marketing managers, brand managers, and product managers,
industry recognised professional bodies, such as APCON, NIMN, CIM, Members of
advertising Industry groups: MIPAN, AAAN, OAAN, PRCAN, ADVAN, EXMAN as well as
female students of mass communication, marketing and allied disciplines.
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