Frankline Ozekhome
Brands
Bschool, Africa’s Pop
Culture Academy, has finalized plans to host 202 Strategy Bootcamp tagged
‘Immersive Experience”, from October 21 to 24, 2020 in Lagos. The strategy
Bootcamp would impact practitioners in advertising, creative industry,
marketing and related sectors, The Industry on Sunday Independent gathered.
BSchool is a strategy and
innovation school set up to provide
an unconventional learning system for business, marketing and creative
professionals. It is the “New School” for entrepreneurs, admen, marketers, and corporate
executives.
In October 21st-24th,
Bschool will be running a series of live workshops. It’s a 4-day virtual
getaway for senior marketers, brand custodians and business leads, who are
planning to hold strategy retreats and to develop business transformation plans
as we move closer towards the last quarter of the year.
The course modules include
AI Marketing, CX Strategy, Behavioral Economics, Business Model Innovation,
Product Design, Cultural Foresight and Trend Codes, Scenario Planning, and
Customer Engagement. Organizations looking to send delegates can view the
programme schedule at its website.
The webinar will be hosted
by Frankline Ozekhome, the head of strategy and digital at Insight Publicis,
where he will unpack mega-industry themes, consumer insights and the dynamics
that apply to sectors like Retail and Ecommerce, Home and Personal Care, FMCG,
and financial services. He will also be sharing business propulsion toolkits
and innovation playbooks that will help organizations to successfully navigate
the phenomenal changes that have affected every single industry.
According to Ozekhome, “we
have witnessed more shifts – economic, technological, social, cultural – in 6
months than we have in over 5 years. Now, it’s time to make sense of these
changes and the attendant impact on business, markets and consumerism.”
The Strategy Bootcamp is a
bespoke event designed to help businesses and brands rebound as
future-determining entities that are focused on being viable, sustainable, and
admired by employees, customers and competitors. The curriculum - curated by
Ozekhome who is also the founder of Bschool, and Dean of Studies at Orange
Academy – is premised on creating practicable ideas and executing new
experiences that capture top-line and bottom-line growth.
Ozekhome is a pop culture maven
and is a globally acknowledged expert on consumer trends and cultural
intelligence. He has led multidisciplinary teams through the development of
award-winning campaigns, product design initiatives and innovation platforms
for multinationals, SMEs and startups. Over the years, he has worked with
brands as diverse as Visa, Heineken, Google, Emirates, Tecno Mobile, Pepsi,
MTN, Dangote, Vitafoam, Smile, Airtel and Samsung.
Bschool was founded in 2017
and already boasts an alumni network of 500+ students from varied backgrounds,
disciplines and organizations.
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