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| Buchi Johnson, CEO/MD, Lilvera Group. |
Brands
The
Chief Executive Officer/Managing Director of Lilvera Group, Mr. Buchi Johnson,
has urged clients and corporate organisations to review their marketing plans
and budgets as a result of the COVID-19 pandemic that has redefined the
dynamics of the Nigerian marketing environment.
The
London Business School alumnus, who spoke to journalists in his Lekki office,
said that there will be new opportunities post pandemic that brands can pivot
to be a part of. Technology is making it very easy for us to get a lot of
things done and presently, any business that wants to make it has to create
strategies using technology to achieve success online.
“Going
forward, a serious minded organisation that wants to achieve great success for
its brand and products must adopt an 80% to 20% budget planning for its
marketing activities. This is as a result of the COVID-19 impact on bottomline
as well as government regulations,” Johnson said.
The
Lilvera Group boss, who believes that brands must make a conscious effort to
understand their consumers’ online needs, said, “Understanding your consumers’
online behaviors will help any brand align with their needs. To achieve this,
brands must ensure their teams are social media savvy to meet consumers' needs.”
“Their
understanding of tech tools will help manage sales channels and consumer
conversations. They will also be able to understand what influences consumer
decisions in the present situation as well as what influence new business and
partnership,” he said.
Buchi
Johnson advised that it is important businesses begin to take crisis
communication and management seriously as pandemic continues to bite harder.
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L-R:
Goddie Ofose, Chief Executive Officer, December 29 Media; Habeebat Raji,
Business Executive, Lilvera Nigeria Ltd; Buchi Johnson, Group Managing
Director/Chief Executive Officer, Lilvera Group And Paix Otene, Head
Administration, Lilvera Nigeria Ltd, at the Lilvera Nigeria Limited Media
Interactive Session in the company’s headquarters in Lekki Phase 1 Lagos at the
weekend.
“It
is also important that businesses should have a crisis management plan on hand,
the pandemic is a huge crisis that a lot of businesses did not envisage and
could not manage. This caused a lot of businesses to shut down or lay off
workers. It is important now more than ever to have a crisis management plan,”
Johnson stated.
As
a marketing communications expert with over 12 years experience, Buchi said, “I
have come to understand that change is permanent and to stay relevant, one most
understand the trends and stay steps ahead of uncertainty.”
Speaking
on the impact of pandemic on retail marketing space, the CEO of Lilvera Group
said, “the retail sphere would be impacted no doubt but brands that adopt
digital marketing would conquer this space and make greater success out of it
despite the effect of the pandemic.”
“I
am an early adopter of technology and an advocate of it as well, I think up
ways to use technology to build my business and it has been the best strategy
so far during the COVID-19 issue. We literally kept working during the
lockdown, found new ways of doing things and offering our clients new ideas,
which saw us grow through the lockdown to this present time.”
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