Tade Adekunle, EXMAN President.
News
The Experiential Marketers' Association of Nigeria (EXMAN) in
partnership with ExperientialNG has concluded plans to host the 2020 edition of
Experiential Marketing Conference (#EXM2020) scheduled to hold August 13 on
virtual platform, Zoom.
The conference
with the theme, “Defying Gravity: The Future of Customer Experience Marketing”
aims to chat a way forward for industry players and the marketing world.
The association
revealed that the event is free to attend and interested participants can register
by visiting www.exman.com.ng. It also revealed that renowned marketing
communication, digital marketing communications, creative brand strategy
and experiential marketing experts are billed to speak at the event.
Interestingly, three keynotespeakers, six industry lead discussants and
over 200 industry leaders from more
than 75 agencies and client companies from Nigeria, Ghana, Kenya, Rwanda and
South Africa are expected to attend the conference with registered attendees
standing the chance of winning special E-vouchers.
The keynote
speakers are Matt Davies, a renowned creative brand strategist from United
Kingdom; Ose Osundeko, Group Head Digital Marketing, Fidelity Bank Plc and Alex
Goma, Managing Director, Grand Cereal Limited.
Noteworthy,
Matt will be speaking on “Using the power of agile design thinking to transform
brands’’ while Ose will be speaking on “Using digital to transform the customer
experience” and Alex will be speaking on “How to provide transformational
leadership in times of crises.”
Billed lead
discussants are Sola Antwi, COO, Divergent MS; Innocent Oboh, CEO, Dijo; Kayode
Olagesin, CEO, Towncriers; Femi Adelusi, President, Media Independent
Practitioners Association of Nigeria (MIPAN); Kehinde Salami, CEO, Ideas House
and Rosemary Akpo, MD, EXP Nigeria.
The chairman of
the conference and moderator is the publisher, ExperientiallNG and faculty
member, Nottingham Business School, UK, Dr. Rotimi Olaniyan while the chief
host is Tade Adekunle, President, EXMAN and Project Consultant, Keskese Ltd.
According to
statement by the AGM planning committee chairman and Vice president of Exman
Abiodun Oshinibosi, “The world has changed. The COVID-19 public
health crisis and its fall out have unleashed unprecedented disruptions to
the way business marketing and consumer interaction must now be managed. It
would seem that the odds are stacked heavily against experiential
marketing and live consumer engagement practitioners globally. The entire
marketing industry in Nigeria is particularly hard hit by these new
realities and now stands challenged to re-invent itself.
“To overcome this new reality
both brand owners, agencies and value chain partners alike must defy gravity
and re-configure their service value proposition away from synchronous
interaction platforms towards more asynchronous processes. This conference brings
together keynote speakers and leading industry thinkers to find a way through.
This conference will benefit anybody interested in marketing within Nigeria and
sub saharan Africa.”
EXMAN is the
sectoral trade body for forward-looking experiential marketing communications
agencies in Nigeria. The association protects, promotes and regulates the
activities of certified players within the experiential marketing industry in
Nigeria. It has 45 member agencies and boast of over thirty billion naira as
total billing.
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