SprtsMarketing
Chelsea’s
stunning 2020-21 away kit effortlessly blends an aura of traditional London
tailoring with the energy and colours of today’s SW6.
Building on the
theme of the club’s new home look, the Blues’ changed colours celebrate the
capital’s love affair with the craftsmanship of master tailors.
However, the
away kit adds an injection of millennial swagger – perfect for the confident,
emerging talents lighting up Stamford Bridge under head coach Frank Lampard.
'The colours
and pattern of the away work really well,' says homegrown midfielder Mason
Mount. 'It looks great and it’s also a nice contrast to the home kit. Hopefully
the fans will like it as well and we can push on and make them proud.'
Arctic blue
provides a tasteful base colour for the jersey, with darker shades making up a
disrupted herringbone knit which covers the front and back of the shirt to
create a compelling aesthetic.
'The new away
kit is a great addition to the line-up,' says striker Sam Kerr. 'It complements
the home kit really well and I just can’t wait to get out on the pitch again
wearing it.'
A monochromatic
club crest filled with a micro-herringbone pattern sits on the chest, alongside
a dark blue Nike Swoosh. A dark blue V-neck collar and trim on the sleeves
frame the design, while dark blue tape featuring the phrase, ‘The Pride of
London’, runs down the sides of the torso. Arctic blue shorts and dark blue
socks complete the head-to-toe look, with a Swoosh and a Chelsea lion placed
midway up the shin.
'Chelsea’s away
is inspired by a classic tailored aesthetic but filtered through a modern,
street lens and colour palette,' says Nike’s Scott Munson, VP, Nike Football
Apparel. 'This kit celebrates the style and creativity of the switched-on
younger generation of SW6.'
The 2020-21
Chelsea away kit will be worn for the first time in the Premier League game
against Crystal Palace today (7 July) and is available from our official online
store and the Stamford Bridge Megastore from 30 July’
Credit: www.chelseafc.com
Leave your
comment.
0 comments:
Post a comment