Entertainment
Premium online entertainment provider, Betway,
is excited to announce the brand’s sponsorship of season 5 of Nigeria’s
favourite reality TV show, Big Brother Naija, which is scheduled to start on 19
July.
Betway has continued to establish itself as
the premier online betting platform in Africa, and, through the Big Brother
Naija show, will continue to engage and connect with millions of Nigerians and
Africans while bringing added excitement to both the contestants and the
viewers.
Through the partnership, Betway will promote a
spirit of competition among those living in the house, as well as viewers of
the show. The leading provider of first-class online entertainment will add to
the thrill through the introduction of the weekly Betway Arena Games, as well
as a variety of promotions – all of which give viewers the chance to walk away
with cash, kitchen appliances, tech prizes and more.
Speaking on the partnership, the Chief
Executive Officer of MultiChoice Nigeria, Mr. John Ugbe said: “As an
established brand in its competitive industry, Betway is a right fit for
BBNaija and we are excited to have them on board this season. We believe this
partnership will bring about an increase in engagement and excitement for fans
of the reality TV show.”
“Betway is excited to be part of Big Brother
Naija season five. The collaboration with Big Brother Naija presents us with
the opportunity to engage and connect with Nigerians through our amazing range
of sports betting and online games. We believe our offerings will bring added
excitement to both the contestants and the viewers at home,” said Betway
Country Manager, Lere Awokoya.
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