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Everton agrees club-record three-year kit deal with Hummel

Thursday, 21 May 2020


Everton Football Club has agreed a club-record technical partnership with sportswear brand hummel which will see the Blues become hummel’s global flagship club partner.

The three-year agreement will see hummel manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/21 season and replaces Umbro who has been Everton’s technical partner since 2014 and will continue the partnership until the end of the 2019/20 season.

As technical partner, hummel will kit out the Men’s, Women’s and Academy squads as well as the club’s coaching and Everton in the Community staff.

Speaking of the deal, Everton Chief Executive   said: “This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton.

“It is really important that we drive maximum value from our commercial deals and this is a club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.”

hummel CEO Allan Vad Nielsen, added: “hummel is excited and honoured to partner with Everton.

“Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward.”

Sasha Ryazantsev, Everton’s Chief Finance and Commercial Officer, said: “hummel is a well-established and respected brand in the world of football that puts fans at the heart of the product. Throughout our discussions, their commitment and passion for our club and our values was very impressive. This is an exciting partnership because of the shared vision we have for the future of the club.”

hummel is represented by its exclusive licensee Elite Group, specifically for its ‘Sport’ category, in the UK and Ireland.

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