Football
Heineken® is set to host
football fans to special match viewing experiences at the Heineken House on
March 10 and 11. This comes hot on the heels of last week’s matches between
Manchester City & Real Madrid, Chelsea & Bayern, Lyon & Juventus,
as well as Barcelona & Napoli, all
of which were shown to football fans at the prestigious Heineken House in
Ikoyi.
Following up from last
year’s hugely successful Unmissable campaign, this year’s theme, “Better
Together” is aimed at fostering conviviality and togetherness amongst football
lovers, as Heineken® continues to connect with fans through the UEFA Champions
League.
Speaking ahead of the
matchday at the Heineken House, the Portfolio Manager, International Premium
Lager, Nigerian Breweries, Sarah Agha, discussed the plans for the knock-out
matches of the competition saying,
“Very few events bring
togetherness like football, and when it comes to football, it doesn’t get any
better than the Champions League. We recognise this and this year, we want to
give fans unique match viewing experiences at the Heineken® House while also
dialing up the impeccable pedigree of European football’s finest. We have a ton
of exciting activities lined up this year, and we are excited to give fans a
UCL experience like never before.”
Last year, Heineken®
delivered a stunning campaign which featured a Champions League trophy tour,
accompanied by the football Legend - Carles Puyol. The Unmissable campaign also
featured a novelty match in which the veteran Barcelona defender squared off
against Jay-Jay Okocha.
Heineken®’s long history
with the Champions League spans over two decades as both UEFA and the premium
lager brand have often collaborated to deliver stellar campaigns themed around
the sporting spectacle.
The Champions League returns
next week as the competing teams will slug it out in the second leg ties of the
knockout round. All matches will be shown at the Heineken House, Ikoyi.
Credit: talksport
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