SportsMarketing
As part of Pepsi’s ongoing
partnership with the UEFA Champions League, Raheem Sterling features in the
renowned drink manufacturer’s biggest global football campaign to date – ‘For
the Love of It’.
Raheem’s presence in world
football’s elite group of stars has been demonstrated in this promotion, which
includes behind-the-scenes content, a collection of limited-edition
player-themed cans and sales materials across Pepsi’s product range.
The domestic quadruple
winner with Manchester City joins six-time Ballon d’Or recipient Lionel Messi;
current Champions League winner Mohamed Salah and World Cup champion Paul Pogba
in the worldwide advertisement.
Raheem goes head-to-head
against his three rivals, battling for the last can of Pepsi in the
action-packed commercial directed by award-winning filmmaker Henry Schofield,
titled ‘Player Never Stops’.
During the production,
Raheem displayed his raw talent by balancing his limited-edition can as part of
the #PepsiCanBalance challenge, encouraging football fans to replicate the same
skill.
Brokered by Colossal Sports
Management, this recent collaboration with Pepsi adds to the increasing list of
major brands Raheem has worked with including H&M and Gillette.
Speaking of the partnership,
sterling, said: “I’m buzzing to be a part of the Pepsi football squad! This
year’s ad is packed full of great energy, with a true mash-up of music, fashion
and most importantly, amazing football skills.”
Colossal Sports Management’s
Chief Executive Officer and Owner Aidy Ward also added: “Pepsi have a long
history of working with the biggest and best names in world sport and we are
delighted that Raheem is the latest to be added to that very elite list.
“We are very excited for
what the future holds in this partnership and look forward to working closely
with Pepsi over the term.”
Credit: fcbusiness
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