SportsMarketing
Portuguese football club, Sport
Lisboa e Benfica, and Major League Baseball (MLB) team, San Francisco Giants,
have announced the creation of a strategic partnership which aims to promote
the exchange of expertise and know-how across the sports, business and
technology sectors.
The landmark partnership will see
both clubs collaborate on the development of joint initiatives, marketing
campaigns, corporate programs, museum and cultural events, investment and
joint-venture opportunities plus the organisation of exhibition matches.
The clubs will exchange best
practices on and off the pitch with Benfica known for the work they have done
in player development at their award-winning academy and the Giants recognised
as leaders in technology and business innovation throughout the sports
industry.
The new alliance follows the Giants
joining the membership of the International Association of Sports Museums
(ISMA). ISMA comprises museums and sports clubs that have an international
outlook and possess a sizeable collection of historical sporting artifacts.
ISMA members believe the
preservation of such historical memorabilia is a duty and ensures that sports
fans can learn and appreciate their club’s roots, values and success.
Luís Filipe Vieira, President of SL
Benfica, said of the partnership: “Both Benfica and San Francisco Giants share
a proud history marked by many achievements and their considerable contribution
to the development of sport.
“This partnership allows us to
strengthen relations with one of the most iconic sports teams in the U.S.,
exchange ideas and experiences, and develop new strategies and programs that
will benefit both clubs and engage more fans.”
Stephen Revetria, President of
Giants Enterprises, added: “We are excited to partner with Sport Lisboa e
Benfica and this collaboration will further allow us to connect our worlds of
Sport & Tourism. We look forward to the exchange of ideas and cultural
experiences between Lisbon and San Francisco and the development of strategic
opportunities between our two storied franchises.”
The Giants are the first club to
represent baseball and Major League Baseball (MLB) in ISMA, joining clubs such
as Benfica, Real Madrid, Arsenal, Bayern Munich, Boca Juniors and the San
Francisco 49ers, among others.
Credit: www.fcbusiness.co.uk
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