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Minister applauds Keskese for sports awards

Saturday, 7 December 2019

Sunday Dare, Minister of Youth and Sports Development

The Minister of Youth and Sports Development, Sunday Dare has applauded one of Nigeria’s leading experiential marketing agency, Keskese for the success of Nigeria Sports Award (NSA) organised by the agency. He pledged to partner with the organisers to make subsequent event bigger and more glamorous.

He made this known at the 2019 edition of the sport held at the Jasmine Hall of the Eko Hotels and Suites in Lagos recently.

Sunday said throwing his ministry weight behind the award is part of efforts to motivate the country’s athletes and help promote sports in the country.

He added that next year his ministry would support the event in a much higher capacity by gathering all the past and present sport men and women in the award hall to showcase to the world the great talents that the country is blessed with.

“The award night should not be only for those who are winning awards or who get nominated for awards but it must comprise even those who have won or have not won before, as long as they have represented Nigeria in the past,” the minister said.

“I reckon that this arrangement will have cost implication but I want to assure that the ministry will be ready to do everything it can with the organisers to ensure that this comes to reality. On our side, we are determined that sports become a big industry in Nigeria and we will stop at nothing to see this being achieved.”

It is worthy of note, that the event recorded great success with over 35 million votes from Nigerians, voting their favourite sport men and women. Sunday said the votes showed that sports is loved by Nigerians.

Basically, the Nigerian Sports Award is dedicated to recognising the achievements of the country’s past and present sports men and women that have excelled in the sporting world.

It honours leadership, vision, innovation and outstanding accomplishments, providing opportunity for the sports stars to be celebrated on national and global platforms, according to the organisers.

The Executive Director of the award, Kayode Idowu, stated that the organisers wouldn’t rest on their oars to make the next edition bigger and better, as he called for more support from Private and public sector to help promote sports in the country.

The winners of the awards include Footballer of the year: Odion Ighalo, Athlete of the year: Ese Brume, Team of the year: D’Tigress, Sports person of the year: Ese Brume, Weightlifter of the year: Emmanuel Appah, Sports Journalist of the year: Dare Kuti, Sports Photo Journalist of the year: Modo Victor and Discovery of the year: Folashade Lawal.

Other awardees are Racket Sports Person of the year: Anuoluwapo Opeyori, Team Sports Person of the year: Farouk Yusuf, Wrestler of the year: Odunayo Adekuruoye, Para-Sports Person of the year: Bose Omolayo, Basketball Player of the year: Evelyn Akathor, Coach of the year: Christopher Nwadei, Sports Administrator of the year (Handball): Sam Ocheho, and Sports administrator of the year (Badminton): Onome Obruthe.

Meanwhile, energetic performances from Sir Shina Peters, Oritsefemi and Muma Gee made the event worth remembering.

Recall, that asides Keskese organising award, it is also a receiver of awards. Recently it won big at 2019 Experiential Marketers Association of Nigeria, (EXMAN) Award, wining the Grand Prix for its activation of the MTN MPulse campaign for the mobile network brand. That campaign also won bronze in the Best Event (B2C), gold in Best Activation (Consumer Experience), gold in Use of Digital in an Event and silver in the Best Activation (Consumer Experience) categories. Others are silver for Best Event (B2B) and bronze for Best Activation (Sporting Property).
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