SportsMarketing
Man City has become the
first football club to launch a dedicated channel on YouTube Kids.
The platform will host a
range of City-themed children’s content including behind the scenes videos and
a weekly magazine show called ‘Xtra Time’ where presenters discuss City’s week
on and off the pitch, alongside match highlights and bespoke short-form content
aimed at children under 12.
In 2017, City became the
first Premier League football club to reach one million subscribers on YouTube.
Following on from the launch of the Man City Kids app in 2018, which features
videos, games, polls and exclusive competitions, the new channel will provide
even more opportunities for youngsters to connect with the Club in a safe
environment.
In addition to providing
exclusive behind the scenes experiences to its young fans, the Club also host
the Man City Kids Fanzone for junior fans and their families before home
Premier League fixtures. The free event allows fans through the gates of City Football
Academy to experience fun inflatables, football skill games and meet and greet
opportunities with the Club mascots.
Nuria Tarre, Chief Marketing
Officer for City Football Group, commented: “Launching our dedicated football
channel on YouTube Kids is an exciting step for us as we continue to explore
new and innovative ways to connect with the next generation of City fans.
“We want to continue to push
boundaries beyond our existing platforms to reach new audiences and as YouTube
Kids is the number one video platform for children, it feels like the right
place to share our content. We strongly believe in creating safe and certified
environments for children online and YouTube Kids offers a trusted way for our
content to be consumed by the younger generation.”
YouTube Kids was created to
give children a simpler and safer way to explore videos online and Cedric
Petitpas for YouTube KIDS UK, said: “We’re excited to see the launch of a
kids-dedicated YouTube channel by Manchester City. We know that kids have an
enormous appetite for sports-related content and football in particular. Our
team craves this type of content that encourages kids to engage with sports, go
out and play with their mates.”
Credit: www.fcbusiness.co.uk
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