STATSports launches ad campaign with Sterling, Oxlade-Chamberlain




SportMarketing

STATSports has launched their new advertising campaign for the FIFA-approved GPS performance tracker, Apex Athlete Series, featuring global ambassadors Raheem Sterling and Alex Oxlade-Chamberlain.



Announced as major investors in the UK-based company STATSports in April, Sterling and Oxlade-Chamberlain will star in a new TV advert showcasing the product during the eagerly awaited Premier League clash between Liverpool and Manchester City this Sunday.




Apex Athlete Series is a GPS performance tracker worn between the shoulder blades in a performance vest that monitors your physical data via smartphone app.


  
Individual athletes can track stats like your max speed, total distance, high-speed running distance, fatigue score, and even see their activity heat map. Its FIFA-approved accreditation means you can now wear it during official games, too.




Sterling and Oxlade-Chamberlain have been using the performance-tracking units all their professional careers and currently use the elite team trackers at Manchester City and Liverpool, respectively.



Liverpool midfielder, Oxlade-Chamberlain, said: “STATSports is a brand and product I have known and trusted for the last ten years of my footballing career. Working with STATSports at Southampton, Arsenal, Liverpool and with England, I know this is the best product on the market by far. From rehabilitation to matchday performance the technology makes a huge difference.”



Sterling’s rise to become one of the world’s best players under Manchester City boss, Pep Guardiola has also ran parallel to his use of Apex at both City, and Liverpool before that.



The England forward was full of enthusiasm for how the product could benefit younger players. He said: “I use STATSports’ Apex every single day for both club and country and have done for years, so I know how valuable it is for getting the best out of me and the team. And the fact that aspiring young players can now wear the same technology we do means they can reach their potential far quicker than we ever could as kids.”
Credit: fcbusiness
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