Shaun Wright-Phillips joins MiMentor as global ambassador






SportMarketing


Digital sports online learning and coaching platform MiMentor has announced former Manchester City and England midfielder Shaun Wright-Phillips as its first-ever global ambassador.



MiMentor is the unique training platform for the sports sector, enabling individuals and organisations to access sports-related education programmes from expert practitioners and coaches.



Owned by the Mitre Group, and designed by their team of coaching, sports science and educational experts, the creators of the platform are already a leading training provider within the sports sector, working with top industry brands including Premier league clubs since 1992.



With his well-documented move to the USA to play for New York Red Bulls in 2015, Wright-Phillips represents the global expansion of the game and says he has seen the need for coaching platforms like MiMentor throughout his career.



Wright Phillips, said: “I’m delighted to have partnered with MiMentor. When I was first approached by the team, their experience in the sports education sector was clear to see and I’m excited to help them continue their expansion.



“What makes this platform stand out is that it helps facilitate world class coaching and open up expert knowledge to all. It’s an opportunity for some of the best educators in the world to come together and share their knowledge.”



“Football is a global game and I’ve been part of that both here and in the USA. In the same way, I feel education should have a global reach too and MiMentor gives us the power to extend knowledge to more clubs, schools and academies where high-level coaching and expert practitioners might not always be easy to access.



“This platform is also a great opportunity for any clubs who need an interactive and intuitive platform to host their own content for their own coaches, parents and players; ensuring their entire network can access specialist knowledge and insights.”



The MiMentor portal hosts exclusive pay-per-module programmes and subscriptions. Monthly licensee fees are also available to organisations promoting their own content. It also features free modules so anyone can sign up and give it a go.



Furthermore, unique webinar and live stream features mean users can not only access content, but also engage directly with the experts they are learning from.



The platform is already rapidly becoming the go-to-place for digital training in the sports sector and Managing Director Jennie Bowmer wants to continue to bring the highest level of sports education right to people’s fingertips.



Bowmer said: “Since the start we’ve always had the aim of giving people all over the globe access to world class education, anywhere and at any time.



“This is an incredibly exciting time for MiMentor and having Shaun’s experience on board with the platform is invaluable.



“Shaun has seen first-hand through his own playing and coaching experiences the need for a way to share knowledge digitally and increase player development.



“As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats like Shaun who have done the same.



“There are so many fantastic educators and practitioners out there in sport. We’ve spent many successful years helping people access courses face-to-face but now we want to help open up this world class education to everyone. The MiMentor platform was built to do exactly that.”



Wright-Phillips will play a key role as global ambassador with MiMentor, helping to promote the digital education platform across current sports markets, facilitating communication between clubs and inspiring other coaches and practitioners to share their knowledge through the learning platform.

Credit: fcbusiness.co.uk
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