SportMarketing
Budweiser, adidas,
Barcelona, Mas & Bedoya among latest names added to Soccerex USA programme.
Philadelphia Union Captain,
Alejandro Bedoya and Inter Miami Co-Owner, Jorge Mas will join senior directors
from Budweiser, adidas and FC Barcelona as part of an elite level industry
programme at next week’s Soccerex USA 2019 – November 21-21, Miami.
Bedoya’s soccer career
includes a long stint playing in Europe, most notably with FC Nantes in France,
more than 60 caps for the USMNT and he is now captain of the Philadelphia
Union. Playing for the Union earlier this season, Bedoya used a goal
celebration to protest about the need to take action against gun violence in
the US.
Footage of the protest went
viral, drawing widespread global attention and at Soccerex, Bedoya will be
speaking about the power of athletes to influence social issues, alongside
former Manchester United and France International Mikael Silvestre and former Premier
League striker and now Director of Development at Concacaf, Jason Roberts.
The involvement of brands in
soccer will feature prominently in the Soccerex USA programme with senior
figures from Budweiser, adidas, Target, Seat Geek, Sony, and Dunkin Brands
sharing their insight on a range of topics. Joe Barnes, Director Bud Light
Sports Marketing, Anheuser-Busch Inbev will be speaking along aside Amanda
Duffy, President NWSL, about the brand’s sponsorship of the league and the
innovative work they have done to promote the league’s commercial growth
through their “Future Official” campaign.
Chris McGuire, Sports
Marketing Director (Americas), adidas, will be discussing the sportswear
brand’s long affiliation with soccer in the US and how they work with FC Bayern
in market to further the game’s expansion. Target and SeatGeek, through SVP
Marketing, William White and CMO Jennifer Ogden Reese, respectively, will talk
about their partnerships with MLS and how they are using soccer to engage with
their different audiences.
Steven Roberts, Global VP –
Competitive Gaming at Sony Interactive Entertainment will provide insight into
the role of Sony in the international esports market. Finally, Nigel Travis,
Chairman Dunkin Brands and Owner of English side, Leyton Orient FC, will be
sharing his experiences of investing in soccer and looking at the growing
financial influence on the global game.
Soccerex USA will also see
leaders from elite clubs in the Americas and Europe sharing expertise on
subjects ranging from sponsorship and commercial growth to fan engagement and
internationalization.
One of the headline sessions
at the event will see Inter Miami’s Managing Owner, Jorge Mas talk about how
the ownership group, which includes global soccer icon David Beckham, are
building a local club with a global profile, ahead of their inaugural MLS
campaign in 2020. Miami’s role as a soccer city will also be highlighted by
Miami-Dade Mayor, Carlos Gimenez who will be addressing as part of the event’s
opening ceremony.
The US is an important
international market for many clubs in Europe and in Central America and
Soccerex USA will feature Xavier O’Callaghan, Managing Director Americas, FC
Barcelona and Patty Marchak, Associate International Director, Club America
sharing insights into their regional strategy alongside senior figures from LA
Galaxy and Borussia Monchengladbach.
Other recent programme
additions include a session dedicated to the growth of USL and a look at the
evolution of soccer jersey marketing featuring Wolverhampton Wanderers Head of
Marketing, Russell Jones, MLS SVP of Consumer Products, Maribeth Towers and Avery
Dennison Commercial Director, Simon Allen.
Soccerex USA will take place
at the JW Marriott Miami Turnberry Resort and Spa and is hosted in partnership
with Concacaf, GACP Sports, MLS, LaLiga, US Soccer, Oeiras Valley (Portugal),
Totum Sport and TUDN, with the support of the Mexican Football Federation, NWSL
and USL. Over 1800 delegates are expected to gather at the event including more
than 350 senior figures from soccer clubs, leagues and federation around the
world.
Credit:
fcbusiness.co.uk
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