SportsMarketing
The Arsenal Invincible and 2002 FIFA World Cup
winner attended a fan event in Phnom Penh, Cambodia to mark the start of the
new three-year partnership which will harness the popularity of football and
Arsenal in Cambodia to support Ganzberg’s growth in the region.
As well as using Arsenal branding across billboards,
digital advertising and cans, the brewery will also work with Arsenal Football
Development’s expert coaches to deliver annual coaching clinics.
“We are delighted to welcome Ganzberg to the club as
our Official Beer Partner in Cambodia,” commented Hadrien Perazzini, Arsenal
Director of APAC.
“We are also excited to connect with new fans in
Cambodia through this partnership, whilst sharing our expertise to deliver
coaching programmes and supporting Ganzberg to engage their consumers.”
“We are really excited to be partnering with Arsenal
Football Club,” commented Ganzberg’s Brewmaster.
“This is a great partnership because of our shared
values and it reflects our commitment to bring world-class content to our
valued customers here. We hope strongly that the deal will help us to become
the number one beer in the market.”
As well as Official Beer Partner in Cambodia,
Ganzberg will also join as Official Regional Fruit Juice, Soft Drinks and Honey
Lemon Tea Drinks Partner of Arsenal in Cambodia.
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