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Gilberto launches Arsenal partnership with Ganzberg in Cambodia

Tuesday, 10 September 2019


The Arsenal Invincible and 2002 FIFA World Cup winner attended a fan event in Phnom Penh, Cambodia to mark the start of the new three-year partnership which will harness the popularity of football and Arsenal in Cambodia to support Ganzberg’s growth in the region.

As well as using Arsenal branding across billboards, digital advertising and cans, the brewery will also work with Arsenal Football Development’s expert coaches to deliver annual coaching clinics.

“We are delighted to welcome Ganzberg to the club as our Official Beer Partner in Cambodia,” commented Hadrien Perazzini, Arsenal Director of APAC.

“We are also excited to connect with new fans in Cambodia through this partnership, whilst sharing our expertise to deliver coaching programmes and supporting Ganzberg to engage their consumers.”

“We are really excited to be partnering with Arsenal Football Club,” commented Ganzberg’s Brewmaster.

“This is a great partnership because of our shared values and it reflects our commitment to bring world-class content to our valued customers here. We hope strongly that the deal will help us to become the number one beer in the market.”

As well as Official Beer Partner in Cambodia, Ganzberg will also join as Official Regional Fruit Juice, Soft Drinks and Honey Lemon Tea Drinks Partner of Arsenal in Cambodia.
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