Brands
BRAND COMMUNICATOR, Nigeria’s most consistent brand and
marketing communications magazine is set to organise BRANDCOMFEST scheduled for
Thursday and Friday, May 23rd and 24th at the prestigious Shell
Hall, Muson Centre, Onikan, Lagos.
BRANDCOMFEST was designed to
be the largest gathering of stakeholders in the brand and marketing
communications landscape, which caters to the most contemporary and topical
issues in the industry, the foremost thought-leadership platform for
stakeholders within the brands and marketing communications value chain, and
also the most credible and prestigious platform recognising, rewarding and
inspiring agencies, brands and individuals in the marketing communications and
media landscape in Nigeria.
According to Joshua Ajayi, convener
of BRANDCOMFEST and publisher of Brand Communicator, “The essence of organising
BRANDCOMFEST is to serve as our own way of linking the future, in line with the
vision which we have religiously kept faith with since we hit the newsstands
over a decade ago.
“Also, the event will serve
as a rallying point for integrated marketing communications (IMC) practitioners
to chart a new course for the industry.
“There is no platform of
convergence for stakeholders in the IMC value chain to foster co creation while
addressing each of the challenges of the sub sectors. Hence, BRANDCOMFEST was conceived
to bridge this gap.”
Consequently, as part of the
activities lined up for the maiden edition of BRANDCOMFEST, the editorial board
has concluded plans to organise a two-day high profile event with the theme, ‘Digital
Disruption And The Future Of Brands And Marketing Communications’ amidst other
sessions ranging from Experiential Marketing, Out-of-Home Advertising,
Sustainability, Public Relations, Media Investment, Agency Business and Brands
and Agencies Success Stories session. The sessions will take place from 9am each
day.
Interestingly, over 48 Integrated
Marketing Communications (IMC) experts are billed to speak as keynote speakers
and panelists at the event. On the first day, topics such as Digital disruption
and the future of Brands and Marketing Communications, The future of
Experiential Marketing in a Technologically Driven World, The future of Out of
Home Advertising in the Face of Digital Disruption, Sustainability and Effective
Brand Building for the Future, Digital Disruption and the Future of Public
Relations Practice will be deliberated upon.
On the second day, experts will
discuss topics ranging from Media Investments, Evolving Trends, Challenges
& Opportunities to Agency Business: Sustainable Agency Models in the Face
of Disruption, and Brands and Agencies' Success Stories. The topics will be
discussed by Media independent, advertising industry and brand management experts
respectively.
BRANDCOMFEST will be spiced
with the celebration of the exploits and achievements of brands, agencies and
notable players with remarkable impacts in the brand and marketing industry.
Some of these agencies, brands and individuals will receive BRANDCOM AWARDS at
an A-Class event to be attended by top corporate players at the Shell Hall,
Muson Centre, Onikan, Lagos on Friday May 24th, 2019 by 6pm.
Organisers of the event said
all the recipients will be awarded as a product of pain-staking review and
assessment of their immense contributions to the industry, meaning that all these
agencies, brands and individuals have stood head above shoulders in the crowd,
and were unanimously voted as the recipients of the inaugural BRANDCOM AWARDS.
BRAND COMMUNICATOR is
Nigeria’s most consistent brand and marketing communications magazine. It is
also the organiser of Women in Marketing and Communications Conference/Awards
(WIMCA), the largest gathering of female marketing and communications
professionals in Nigeria and Sub-Saharan Africa. It is also a partner to the
two biggest creative advertising shows on the continent, Loeries Africa Middle
East and African Cristal Festival. The platform was named PR magazine of the
year 2017 and 2018 by the Nigerian Institute of Public Relations (NIPR), Lagos
Chapter.
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