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L-R:
Joshua Ajayi, Publisher Brand Communicator and Converner of Brandcom Awards;
Mrs Ijedi Iyoha, represented by Susan Agbo, an APCON Representative, Biodun
Shobanjo, Chairman Troyka Holdings and inductee of Brandcom Award’s Hall of
Fame; Olusegun McMedal, Chairman, Lagos
NIPR; Jimi Awosika, Executive Vice Chairman , Troyka Holdings; Ade Adefeko,
Head Corporate & Government Relations, Olam Nigeria at the Brandcom Awards
held at Muscon Centre, Onikan, Lagos
Brands
It
was a night to recognize excellence, professionalism, innovations and
creativity at the maiden edition of the BrandCom Awards that held at the Shell
hall of the MUSON Centre yesterday as deserving individuals, brands and
organisations were variously awarded.
Speaking
on the awards, the Convener of BRANDCOM Awards-a part of BRANDCOMFEST, Joshua
Ajayi said the platform came to fore following calls for years from
stakeholders in the IMC industry that felt there is so much more that needs to
be done in that regards. “For years, many stakeholders have reached us at Brand
Communicator, asking why we do not have a platform that recognises and rewards
excellence in this very vibrant industry.
“Distinguished
guests, we shied away from this onerous responsibility to concentrate on
projecting the industry as we felt there are enough platforms for this already.
However, we have also been inundated with complaints about the falling
integrity of awards in recent times where recognition is reserved for the
highest bidder rather than merit which should be the norm.
“At
Brand Communicator, we felt this industry deserves better, hence we came up
with the BRANDCOM Awards. In line with our tagline of Prestige, Integrity and
Credibility, we had a panel of assessors set up to painstakingly review our
nominations. The result is all the agencies, brands and individuals here
present to receive one form of recognition or the other,” he said.
The
doyen of advertising, Biodun Shobanjo was officially inducted into the BrandCom
Hall of Fame for his many contributions to the growth of the IMC industry in
Nigeria and Africa. Speaking on him, Ajayi said, “The growth we have recorded
today in the IMC industry is one that is enviable and remains so because of the
contributions of great people like the doyen of advertising, Mr Biodun
Shobanjo. For his likes, it is only befitting that he makes the prestigious
BRANDCOM Awards’ Hall of Fame-the biggest award for the night.
Among
other numerous awards, Shobanjo has received the 2017 Silverbird ‘Extraordinary
Business Achievement Award’ in recognition of his immense contributions to the
Nigerian Society. The following month, on March 15th, 2018, Daar Communications
also honoured him with the Daar Lifetime Achievement Award for his remarkable contributions
to the development of the advertising industry in Africa. A quiet
philanthropist and public-spirited Nigerian, Mr. Shobanjo in February 2010, was
inaugurated as the First Ambassador-General of Mass Medical Mission (MMM) of
National Cancer Prevention Programme (NCPP).
 |
| Mr Biodun Shobanjo posing with his Hall of Fame Awards. |
In
the brand category, GTBank was awarded Commercial Bank Brand of the Year while
Access Bank carted away two awards; SME Friendly Bank of the Year and Best
Brand in Sustainability. LAPO Microfinance got awarded Microfinance Bank Brand
of the Year; Tecno, Mobile Phone Brand of the Year, Haier Thermocool, Home
Appliance Brand of the Year, Pepsi, Carbonated Soft Drink of the Year; Dano,
Dairy Brand of the Year; Milo, Beverage Drink Brand of the Year; MTN, Telecom
Brand of the Year (Voice) and Airtel, Telecom Brand of the Year (Data).
Other
awardees are: Maltina, Malt Drink Brand of the Year; Indomie, Noodles Brand of
the Year; Oral B, Oral Care Brand of the Year; Sunlight, Detergent Brand of the
Year; Maggi, Seasoning Brand of the Year; DSTV, Pay TV Brand of the Year,
Domino’s Pizza, Quick Service Restaurant Brand of the Year; ALAT By WEMA and
Digital Bank Brand of the Year. The big winners for the night came from Hayat
Kimya as its flagship, Molfix was awarded Diaper Brand of the Year and Brand of
the Year.
In
the agency category, Insight Redefini was recognised with the Marketing
Communications Group of the Year award, even as its subsidiary, Leo Burnett was
awarded Young Creative Advertising Agency of the Year. The Media Independent Agency
of the Year award went to Mediareach OMD and Digital Marketing Agency of the
Year award was given to Isobar. Oracle Experience was awarded the Experiential
Marketing Agency of the Year, Noah’s Ark, Creative Advertising Agency of the
Year while BHM was awarded the PR Agency of the Year.
Audio Visual Production Company of the Year
went to IBST Media, MooreAdvice won the Visual Branding Agency of the Year
award, LSF PR Young Public Relations Agency of the Year while Young Out-Of-Home
Advertising Agency of the Year award went to Alpha & Jam.
Individual
Awards Category had the Marketing Manager of Hayat Kimya, Roseline Abaraonye
emerging as the Marketing Manager of the Year while Brand Manager of Molfix,
Chioma Mgbaramuko was awarded the Brand Manager of the Year. The Public
Relations Manager of Multichoice Nigeria, Caroline Oghuma, got the Public
Relations Manager of the Year award while Daniel Obi of BusinessDay Newspaper
got the Brand Journalist of the Year.
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