SportsMarketing
Manchester United and
premium denim brand True Religion have collaborated to launch a range of
club-branded denim wear.
A first for the club, the
new global partnership with the American denim brand will see a range of men’s
& women’s co-branded styles go on sale beginning 26 October in the club’s
Megastore as well as online.
The exclusive collection
features jeans, shirts and jackets, including a limited-edition denim jacket
embroidered with the club’s crest.
Manchester United’s Group
Managing Director, Richard Arnold, commented: “True Religion is a well-known,
established name in fashion, creating unique designs without compromising on
quality.
“The range we have
collaborated on includes the same attention to detail and craftsmanship that
has made True Religion a global brand, creating a new way for our fans to
express their support for their club through every day, easy-to-wear apparel.”
True Religion’s Chief
Marketing Officer, Tara Peyrache, added: “We are thrilled to be the official
global denim partner for Manchester United. As True Religion continues to
evolve and connect with new audiences, it is exciting to offer Manchester
United’s global fanbase an innovative line of premium denim for men and women.
“We look forward to this
partnership with an iconic club that shares the same values and commitment to
performance and quality.”
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