SportsMarketing
West Ham
United has reached an agreement with Basset & Gold to become the club’s
sleeve sponsor.
The
partnership will see Basset & Gold, a financial services firm based in the
heart of the City of London, logo featured on the left sleeve of all West Ham
United’s men’s first team, Academy and PL2 shirts, as well as becoming club’s
eSports partner.
Basset &
Gold will also benefit from further branding opportunities across the club and
the deal commits the two parties to work together closely to develop local
community through activities and charity work as well as fan engagement
opportunities for West Ham fans in and around East London.
Karren Brady,
West Ham United Vice-Chairman, said: “I am delighted to announce our
partnership with Basset & Gold and I am extremely excited about working
together going forward. What really appealed to us was their commitment to
working and engaging with our fans in East London and the local community.
“Our fans are
at the heart of everything we do and we wanted to partner with someone who
understands that and mirrors that commitment in their own work. Both partners are
determined to achieve success next season and we cannot wait to launch our
partnership through some incredible activations for our fans.”
Basset &
Gold Spokesman, added: “We are delighted to become a partner of West Ham United
Football Club. We found West Ham United to stand out from the others in the way
they treat their fans and their community, which is also ours being based in
the City of London – only one train stop away from the fabulous stadium.
“Community
and family are in the heart of our brand and we are looking forward to a
fruitful partnership that will benefit both parties as well as everyone around
us.”
Karim Virani,
Digital and Commercial Director at West Ham United, said: “Basset & Gold
are a partner that we are extremely proud to have on our sleeve. Their unique
approach to customer care and professionalism has proved extremely successful,
whilst their impressive plans for the future absolutely match the ambition of
our football club.”
Credit:fcbusiness
Leave your comment.
0 comments:
Post a Comment