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| Jordan Pickford |
SportsMarketing
As the Official Supermarket
of the England Football Team, Lidl has announced that stores up and down the
country will celebrate the squad’s achievements and has unveiled ‘reserved’ car
parking spaces at their local stores to commemorate the team’s efforts in
Russia 2018.
Whether it is Jordan
Pickford in his hometown of Washington, Gareth Southgate in Crawley or Harry
Kane in Chingford, the players will receive a jubilant reception from Lidl
employees and the local communities as they return home from Russia.
Christian Härtnagel, the CEO
of Lidl UK said: “We’re delighted to be able to show our appreciation to Gareth
and the incredible England team by celebrating in their local Lidl. As the
Official Supermarket of the England Football Team we have been supporting the
players for a number of years and, along with many others, feel very proud of
what they’ve achieved.”
Lidl’s ‘Dream Big with Lidl’
campaign brings together both the supermarket’s backing of the England team and
Lidl’s grassroots initiative ‘FA Lidl Skills’, which has created 3 million
opportunities for 5-11 year olds to play football over the last three years.
Throughout the tournament,
Lidl has been shining a light on the local communities that have helped shape
the team and its players, including former teachers, coaches and mentors.
The ‘Dream Big’ player story
series delved into where some of England’s top stars began their football
dreams, with interviews from those who played a part in their journey, helping
them to reach their goal of putting on the Three Lions shirt. The series
featured Kyle Walker, Marcus Rashford, Jesse Lingard, and Ashley Young.
Credit:
fcbusiness
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