SportsBusiness
Everton has
announced a major restructure of its executive leadership team and board
following the departure of CEO, Robert Elstone.
Professor Denise
Barrett-Baxendale will take over from Robert Elstone as Everton’s Chief
Executive Officer from 1 June.
Professor
Barrett-Baxendale, who is currently the club’s Deputy Chief Executive with
responsibility for Human Resources, Marketing and Media, Legal, Risk and
Governance, Operations and Ticketing, has also played an increasing role in the
running of the club’s Football Operations, including involvement with the
first-team, Under-23s, the club’s Academy set-up and is the club’s lead on the
Goodison Park legacy project.
Having joined
Everton in the Community in 2010 as Chief Executive Officer, she was then
promoted to Chief Operating Officer and Deputy Chief Executive of the club in
2013.
In this period
she has led numerous initiatives, including enhancing the matchday experience
and fan engagement which have contributed to record-breaking attendances over
recent seasons.
She has also
taken the lead in establishing new departments including Fan Services, Legal,
Risk and Governance and the club’s first Disability Liaison team. She has also
transformed Everton in the Community into one of the world’s leading sports
charities and in 2014 was awarded an MBE for her services to the Community.
On her promotion
to the Chief Executive Officer role, Professor Barrett-Baxendale said: “I am so
proud to be given this opportunity and grateful for the support of the
Chairman, Board of Directors and Mr Moshiri.
“I fully
understand the privileged position that I will be taking up and the
responsibilities that come with it. This is a great club – footballing royalty
– with the best, most committed fans and I can assure every single Evertonian
that I am completely committed to driving our club forward and making the most
of the opportunities that we have.
“I know what the
priorities are and I’m determined that we make progress in these areas. It’s
also important to me that we make our progress in the right way – in the
‘Everton way’ – and this includes listening, consulting and collaborating on
all important Club matters.”
There will also
be a change on the club’s Board of Directors, with Dr Keith Harris becoming
Deputy Chairman in place of Jon Woods who will remain on the Board.
Credit:
fcbusiness.co.uk
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