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DW Fitness First launches CORE

Tuesday, 17 April 2018


DW Fitness has launched CORE, its brand new loyalty programme and app available for all customers.

A market first, CORE rewards both DW Fitness First gym members and sportswear customers, helping users to incorporate exercise effortlessly into every day life.

From exclusive discounts on sportswear favourites including Nike, Adidas and Puma, to special in-store offers, access to competitions and exciting experiences, DW Fitness First invites customers to begin to feel the CORE benefits today.

The CORE programme is a demonstration of DW Fitness First’s commitment to deliver their mission in the ultimate personalised way: From serious sports players to those just looking to move a little more, DW Fitness First offer the products, the environments and the encouragement people need to be all kinds of active.

Providing the option to book exercise classes from the DW Fitness First timetable, DW Fitness First’s CORE app makes planning weekly workouts easier. Members can invite friends to a free workout session, track their training and progress with ease and receive exclusive access to fantastic training programmes. With the CORE+ card, members will receive an extra ten percent off everything in-store and online at DW Sports.

DW Fitness First has partnerships with several sporting national governing bodies, and is the official retail and fitness partner of the four athletics and running Home Nations (England, Welsh and Scottish Athletics and Athletics Northern Ireland). Via the CORE app, users will be able to challenge their favourite athletes and join national leaderboards.

With every pound spent in-store and online, DW Fitness First customers will be supporting grassroots sports through the partnership with a range of UK sporting bodies, including English Athletics.

DW Fitness First places the new CORE programme at the centre of its customer experience, designed for anyone with sports and fitness in their lives, as well as those aiming to become more active.
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