SportsMarketing
An exclusive collection of
GIFs with Chelsea Football Club have been launched as part of Carabao Energy
Drink’s partnership with the Premier League Champions.
The GIFs, featuring a
number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were
devised by W and produced with Chelsea FC ahead of their UEFA Champions League
clash with FC Barcelona.
The content, which can be
found at https://giphy.com/carabaouk, can be shared on social media and each
GIF is inspired by popular emoji and memes from ‘dirt off your shoulder’ to the
‘mic drop’.
W has worked with Carabao
for two years, amplifying the Thai energy drinks brand’s football sponsorships
with Chelsea FC, Reading FC and the EFL.
Following this year’s
Carabao Cup Final at Wembley earlier in February, the GIFs are designed to be
easily shareable among Chelsea’s international fan base via its 11.8 million
Twitter followers.
John Luck, Chief Marketing
Officer at Intercarabao, who worked alongside the W and Chelsea team throughout
the development process, said: “Social media comes alive during any big
football match and we wanted to help Chelsea fans celebrate and commemorate
every match day moment in a way which is unique to their club.”
The campaign, which also features David Luiz,
Tiemoue Bakayoko and Antonio Rudiger, is the latest in a series of campaigns
from W working with Chelsea and Carabao following last year’s cheeky ‘Wins. Not
wings.’ ATL which poked fun at the energy drink brand’s main rival.
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