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Nestlé Nigeria hits market with new magi cube

Wednesday, 8 November 2017

Story by Toye Faleye

Nestlé Nigeria Plc, the leading nutrition, health and wellness company has hit the market with a new seasoning cube called Maggi Naija Pot. The new Maggi Naija Pot was launched during the press conference and factory tour agenda that took place recently at the company’s Flowergate Factory in Sagamu, Ogun State.

The event was conducted amid varieties of programmes such as press conference where the company played host to the media, factory tour, where journalists were conducted around the factory and cooking competition.

Maggi Naija Pot, a source of iodine for higher nutritional value, was developed in Nigeria, based on the strong understanding of local cuisine, aimed at amplifying the authentic Nigerian essence of food. Maggi Naija Pot will help save time, money and effort since it combines selected locally known ingredients in one small cube.

In his opening remarks at the launch, the MD/CEO of Nestlé Nigeria Mr Mauricio Alarcon expressed: “We dedicate ourselves to deeply understanding the needs and preferences of our consumers, and then we tailor our products to suit local tastes and food cultures.”

Speaking on the new product, Mr. Nordine Meguini, Category Manager, Culinary, Nestle Nigeria, expressed that Maggi Naija Pot, which comes in a modern new packaging, is the only seasoning cube full of fish flavour with unique combination of natural smoked fish, stockfish and crayfish to give soups and pottages that bottom-pot tastes that Nigerians love.

Also, at the launch ceremony, Maggi, one of Nestle’s iconic brands rolled out a set of four commitments, tagged Simply Good commitments, as one of the levers to achieve the company’s purpose, which is enhancing the quality of life and contributing to a healthier future.

The Simply Good commitments aimed at improving the nutritional profile of the company’s products especially work on salt and sodium reduction in addition to the fortification of the company’s products in iron.

The Simply Good commitments is to create more value for the society and the community by increasing local sourcing, to raise awareness about healthy lifestyle, healthy cooking by reaching millions of women directly.

As part of the four commitments, Maggi also seeks to use more familiar and common ingredients, with Maggi bouillons tailored to suit local tastes and food cultures, believing that it has the best products because it uses ingredients that consumers know and love.

Nestlé Nigeria Plc, a leading food manufacturing and marketing company, is the biggest food company in West Africa which employs around 2,400 people and having three world-class factories.
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