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True to its mission of
expanding horizons, Jumia introduced on 2nd October Jumia Bot, Nigeria’s first
e-commerce Bot. Using Jumia Bot, shoppers can order food, find fashion or
electronic items, book hotels and flights by simply having an online
conversation with the bot.
This innovation, powered
and hosted by Facebook Messenger, was officially launched on 2nd October in
Nigeria and will offer Nigeria’s 18 million Facebook users the ability to get
their own personal Jumia shopping assistant directly on Facebook Messenger.
The Jumia Bot works by
asking customers what they’re looking for, and then using their answers to
uncover the best offers. For example, to get access to the best hotel and
airfare deals on Facebook Messenger, a user can simply provide his or her
preferred date and destination to the bot in order to see the top
recommendations.
Once a user’s criteria is
selected, Jumia Bot will remember and use the research for his or her next
order. The bot, developed by Jumia with support from Facebook, uses Artificial
Intelligence (AI) and natural learning process to hone in and learn users’
preferences over time in order to make recommendations that are personalized,
timeline and useful to the shopper. The shopper’s post-order experience is also
integrated into Jumia Bot. As a result, shoppers can track their orders and
contact the Customer Service team for follow-up questions.
"When we launched Bot
for Businesses on Messenger, our goal was to help companies make meaningful
connections with their customers in order to meet their business goals.” said
Emeka Afigbo, Head, Platform Partnerships, Middle East and Africa at Facebook.
“We are excited to be part of the story in providing technology solutions to
one of Africa’s leading e-commerce websites.”
In a statement on the
significance of this new service, Juliet Anammah, CEO Jumia Nigeria said,
“Jumia Bot has a very simple yet important objective: to help our customers get
to personalized deals on Jumia Nigeria. We are pleased to unveil this new
dimension of e-shopping for the Nigerian customer, and excited about helping to
pioneer the next wave of local content and tech tools within our ecosystem.”
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