SportsBusiness
The average price of watching a Premier League match
costs £32 according to research released today.
The Premier League, working with professional services
company EY, has conducted in-depth research into club ticket prices for the
2017/18 season.
The research shows that the average ticket price
across the League is £32 but also found more than half (54%) of all attending fans are paying £30 or
less per match.
The research is the most comprehensive analysis
available regarding the real cost of attending Premier League football compiled
using data provided directly by the clubs, including the cost of every ticket
already sold or available this season.
The scale of concessions and offers made available by
clubs is laid bare in the research with 34% of all available Premier League
season tickets sold below full price (early-bird offers and loyalty discount),
saving fans a total of £10m across the season.
However, more than a quarter of all tickets sold on a
match by match basis cost over £40.
For away fans, a £30 cap on away ticket prices, a
three-season agreement in place since 2016/17, sees the average away ticket
price at £26, with 33% of away tickets sold at a price below the £30 cap.
Premier League Executive Chairman, Richard Scudamore,
said: “The loyal and passionate support of attending fans is hugely appreciated
by clubs, their managers and players, and the Premier League.
“This research shows the excellent value clubs are
offering across the League and the impressive commitment of their fans.
“I hope it will challenge commonly held perceptions
about the cost of attending Premier League football, and encourage even more
people to consider going to a match.”
This research includes all parts of Premier League
stadiums, except hospitality areas, and includes all ticket types sold or
available at Premier League clubs in season 2017/18.
All matchday tickets include booking fees or admin
charges.
Data was provided by Premier League clubs and then
analysed by EY (Ernst & Young) and the Premier League.
Credit: fcbusiness
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