SportsMarketing
FC Barcelona and GSMA, the association of the largest
telephone operators in the world, announced an agreement to collaborate at the
Mobile World Congress Americas in San Francisco.
They will collaborate on technological initiatives in
areas like big data, the internet of things (IoT), mobile identity and
authentification, and next generation networks, among others.
Moreover, FC Barcelona will promote these and other
initiatives at the Mobile World Congress in Barcelona, Shanghai and America.
The new technology agreement is based on initiatives
like the Barça Innovation Hub (BiHub) project, which was presented by Josep
Maria Bartomeu at Mobile World Congress in Barcelona in March.
It aims to transform the world through sporting
excellence by using knowledge and innovation. BiHub will also be presented at
the Mobile World Congress America by Javier Sobrino, the Club’s Director of
Strategic Planning and Innovation, to explain in detail what the initiative
entails and how it aims to become the most important centre for knowledge and
innovation in the sports industry.
FC Barcelona and GSMA will work together to develop
the use of Barça Innovation Hub as a means of providing new innovations. The
agreement will also see both entities investigate the implementation of mobile
technologies. For example, big data and IoT could be used to connect sensors to
track elements at the Camp Nou like the crowd or the air quality.
Mobile identity solutions like Mobile Connect could be
used to allow FC Barcelona users access to their technological services and to
validate online transactions.
FC Barcelona President, Josep Maria Bartomeu, said:
“GSMA and the industry of mobile telephony have had a big impact in Barcelona
over the last twelve years the Mobile World Congress has come to the city.
“We are very happy to be able to help improve this
relationship. The mobile technology initiatives we are working on will help us
optimise the experience of our fans all around the world and those who visit
the Camp Nou. We want to work together in lots of exciting projects which could
help make the mobile even more important.”
John Hoffman, CEO of GSMA Ltd John Hoffman, added:
“Clearly, FC Barcelona is recognised globally for their excellence in the world
of football and they want to extend their leadership with the help of mobile
technological innovations and its services.
“GSMA is pleased to have this type of agreement with
FC Barcelona, and the benefits of this collaboration will be felt in the city
and in Catalunya as well as reinforcing Barcelona’s position as the world
capital of mobiles.”
Credit: fcbusiness
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