SportsMarketing
Chelsea Football Club has announced Star Beer as their
official Nigerian beer partner.
The agreement sees the Premier League Champions
welcome Nigeria’s leading beer brand into their expanding portfolio of partners
with Star set to sell Chelsea-branded bottles throughout Nigeria.
Chris Townsend, Chelsea FC commercial director, said:
‘We are very happy to begin this partnership with Star, a leading brand in a
country fanatical about football. We believe this alliance will further help us
grow our fan base throughout Nigeria, while allowing Star to become even more
appealing to consumers through their links with the Premier League champions.’
Franco María Maggi, marketing director, Nigerian
Breweries Plc, added: ‘The partnership with Chelsea provides us with a
remarkable platform to broaden the brand’s profile and its values, while giving
us another opening to create distinctive and shining experiences for football
fans and Star lager consumers.’
Chelsea already possesses huge popularity in Nigeria,
with more than two million Facebook followers in the country and a dedicated
network of supporters regularly visiting the club’s official website.
Credit: fcbusiness
Leave your comment.
No comments:
Post a Comment