Article
A LinkedIn company page is a great way for a business
to promote its products and services, and engage with followers to leverage on
word of mouth and direct consumer/customer engagement. However, to get the best
out of a company's LinkedIn page, there are some tips to consider. Jumia Travel,
the leading online travel agency, shares five tips for creating a LinkedIn
company page.
Write a great summary
Take time to write out a great and detailed
description about your company in the ‘about us’ section, with all the
necessary information that people should know about your company. let your
‘about us’ sections be written in such a way that anyone who reads it, leaves
with a very good idea of what your company represents and the products/services
your company offers. also, ensure you use keywords in your description so your
company page can easily be found through relevant or related searches.
Add images
To stand out and avoid having a bland company page, it
is best to add images to your company page. This primarily includes your
company’s logo and a cover image. LinkedIn research has shown that company
pages with logo images get six times more traffic to their pages. Also, adding
a logo image to your company page increases your credibility and makes it
easier for your company to be identified or referred to.
Optimize your page for searches
LinkedIn company pages are SEO-friendly mainly because
Google previews up to 156 characters of a LinkedIn page text. It is, therefore,
important to ensure that your descriptions and texts are led with powerful, keyword-rich
copy. The best way to do this is to include words and phrases in your text that
accurately describe your business, expertise and industry focus. This will make
it easier for your company page to be seen in keyword searches.
Ensure your content is engaging
Try to create good content that will drive
conversations and word of mouth, and that will also help to create a platform
for you to directly engage with your target audience. You can share company
news, articles or leadership pieces as content, and you can also encourage your
followers to share their views of hot topics, as well as ask them thoughtful
and interesting questions to promote engagement. In addition, be sure to share
rich content daily and try to avoid posting overly promotional messages; ensure
that your messages (whether promotional or not) deliver some kind of benefit to
your followers, no matter how little.
Set engagement targets
This will help keep you on feet and help to
significantly grow your LinkedIn page in a relatively short while. Set
ambitious but realistic targets for acquiring followers who match your ‘ideal
customer profile’ and set engagement targets for engaging these followers you
are able to acquire. LinkedIn has helpful analytics for tracking the changes in
the size and composition of your followers, and for also displaying monthly
engagement metrics for your posts. This can help you better optimize your
updates and posts to suit individual performances.
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