SportsMarketing
Swansea City’s plans to
expand their footprint into Asian territories will benefit significantly from
their partnership with shirt sponsor Letou, according to Chief Operating
Officer, Chris Pearlman.
Letou, the global gaming
brand which was established in Asia in 2004, became the Swans’ shirt sponsor
earlier this summer, and has a strong presence in some of Swansea’s key target
markets such as China, Vietnam, Thailand, Indonesia and Malaysia.
Speaking at the launch of
Swansea’s new third kit, Chris Pearlman said: “Asia is a key market for Premier
League clubs. A quick glance at this season’s Premier League kits and the
stadium attendances at the biennial Premier League Asia Trophy demonstrates the
importance of the continent. The market is growing, football is becoming more
popular than ever and the fans are extremely passionate.
“Swansea City were
thrilled with the success of our tour in the United States this year. As we
begin the process of looking toward next summer, one of the areas we are going
to be taking a close look at is South East Asia which we recognise is an
important market.”
Letou CEO, Paul Fox, also
expressed his excitement about the deal.
He commented: “Although I
was born in the UK, I now live in Asia and have experienced first-hand the
passion of the fans, making it an important market for Premier League clubs.
“Both Letou and Swansea
consider further growth in South East Asia vital over the next 12 months and by
working closely together, we’ll maximise our chances of reaching our targets.”
Credit:
www.fcbusiness.co.uk
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