Business
At the early stages of
business development, free publicity can be a such a saving grace for
start-ups, helping them save cost and drive sustainability, while giving the
business much needed public exposure at the same time. Jumia Travel, the
leading online travel agency, shares five ways to publicize your business for
free.
Take
advantage of free guest blogging communities
You can write and publish
guest posts on well-trafficked sites in your niche, and take advantage of free
guest blogging communities and use them as a good starting point for publicity.
Try to refrain from making the article you intend to guest post too
promotional, but make it clear enough for anyone who reads to come away knowing
one or two vital things about your business.
Join
forums relevant to your company’s niche
Join these forums, join
their conversations and offer useful and insightful answers to questions asked.
Try to be as active as you can on these forums so that you can use the platform
to give your business good and needed exposure.
Volunteer
your company leaders for interviews
Try to leverage on some of
your media or online contacts to get as many free interviews as you can for
your company leaders. The interviews should of course be on subjects related to
your company’s niche. This might be a bit difficult to get at the get-go (well,
no one actually said it will be easy), but if you remain persistent, your
efforts will eventually pay off. It’s really all about networking, building relationships
and leveraging on that to get what you need.
Put
your products or services on online marketplaces or classified advertisement
sites
Take advantage of popular
online marketplaces or classified advertisements sites related to your
company’s niche, and sell your products, as well as market your business there.
If it’s a hotel you’re running, you can consider putting your hotel up on
popular hotel booking sites like Jumia Travel, to help market your business and
increase exposure for it. Of course, these online marketplaces or booking
portals collect some commission for this, but it is nothing compared to what
you will spend on publicity and advertisement. You can also consider listing
your business in business directories and local business listings.
Be
active on social media
There’s really no better
way to get free marketing for your business than through social media. You need
to actively put out interesting, unique and viral-worthy content that can help
you build a large following and get more exposure for your business. You can
also ask friends, family and even employees to regularly re-post your content.
Constantly engage with your followers, answer their questions and solicit their
feedback. Embrace social media as a tool for marketing your business, and
dedicate time to build on it to get some much needed exposure for your
business. Occasionally, you can also hold contests and give one or two things
away to your followers. People love free things and this can easily help you
with free word-of-mouth marketing, because people are bound to talk about it.
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