SportsMarketing
Emirates and The Football
Association on Wednesday announced a three year contract extension to their
successful existing partnership. The agreement will see the tournament continue
to be named The Emirates FA Cup through until 2021.
In 2015, Emirates became
the title partner of the FA Cup, the world’s most prestigious domestic cup
competition. The partnership between Emirates and the FA’s flagship competition
has helped widen the reach to fans around the globe. Just ahead of the
semi-finals in April of last year, the airline unveiled an exclusive Emirates
FA Cup branded A380, with the logo of the iconic cup adorning both sides of the
double-decked aircraft. The Emirates FA Cup branded aircraft has made its way to
the extensive Emirates A380 network, allowing fans from around the world to
connect with the competition in a unique way.
The airline also took the
coveted Emirates FA Cup trophy on its first-ever trip to Africa with a stop at
the airline’s Headquarters in Dubai in October 2016. The four day tour through
Ghana and Kenya including visits to schools and training centres allowed
thousands of football fans in Africa to get a little closer to the competition
and gave them the opportunity to be photographed with the popular trophy. There
are plans in place to extend the tour to take the Cup to even more cities on
the Emirates network in the coming year.
The 2017/18 Emirates FA
Cup tournament began on Friday 4 August and saw 737 teams entering the competition
and 185 extra-preliminary games taking place across the country. Last year’s
competition involved more than 11,000 players from over 700 teams, playing in
matches attended by over 1.8 million fans.
Sir Tim Clark, President
of Emirates Airline said, "We remain incredibly proud to continue our role
as the first ever title sponsor of such a prestigious and historic tournament.
The spirit of this competition, bringing together both small clubs and Premier
League giants alike to face each other before an audience of passionate fans is
what drives us to continue our investment in this tournament. Through our
support of the Cup, Emirates remains committed to the sport of football and its
continued development. We look forward to the future of our partnership and
helping to connect fans across the globe to one of the world’s most celebrated
sports."
Mark Bullingham, FA Group
Commercial Director added, “We are delighted to be continuing our partnership
with Emirates through to 2021. Working alongside such a well-established and
iconic global brand has helped us to make the competition more accessible to
fans across the world. With the support of Emirates, last season’s competition
reached over 912 million fans worldwide. The partnership will also allow us to
continue our investment into the game at all levels. We look forward to
continuing to work together to ensure the Emirates FA Cup remains the best
loved and revered domestic cup competition in the world.”
The competition continues
with the preliminary round on the weekend of 18/19 August and will culminate in
a showpiece Final at Wembley Stadium connected by EE on Saturday 19 May 2018.
Credit:www.fcbusiness.com
Leave
your comment.
0 comments:
Post a comment