SportsMarketing
Wycombe Wanderers have
signed Utilita Energy as their new official away shirt sponsor and official
energy supplier.
Utilita have added the
Adams Park club to their growing list of partners within football, having
developed successful relationships with a number of other clubs including Derby
County, Leeds United and Crystal Palace previously.
In the lucrative new
sponsorship deal, the Utilita logo will be printed across the front of
Wanderers’ new away kit, which is to be launched later this month, while the
club will also receive £25 for its community projects for every supporter who
switches to Utilita.
Damian Irvine, Head of
Commercial Activities at Wycombe Wanderers, said: “Utilita are a
rapidly-growing company who are making fantastic progress in the energy sector.
“We’re thrilled to be in partnership with Utilita, who share common strong
values and strength of character with our other like-minded sponsors and the
football club as a whole.
“It’s been a disciplined
and committed effort by all involved at Wycombe Wanderers to enter this season
in such a positive off-field position.
“Being at a stage where we
have two separate companies with a
national footprint on the front of home and front of away shirt is a fair
reflection of the club’s reach and brand qualities. It’s a first for Wycombe
and certainly not something many EFL clubs can lay claim to.
Jem Maidment, Head of
Marketing & Communications at Utilita, said: “Wycombe Wanderers have had a
fantastic few years in the limelight, from Wembley to Villa Park to White Hart
Lane.
“We want to work with
progressive and innovative clubs and Wycombe definitely fit the bill.”
Wycombe’s home kit,
sponsored by Beechdean Dairy Ice Cream, will remain the same as in the 2016/17
season, although the club crest will now be embroidered rather than printed.
The white change kit from
last season will now become the club’s third strip, sponsored also by Utilita.
Credit:
fcbusiness.co.uk
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