SportsMarketing
Scout7 has become the
official Professional Services Partner of the National League, which will
result in member clubs and their supporters benefitting from new online video
content throughout the 2017/18 season.
Working in conjunction
with Pitchero, the League’s Digital Media Partner, the agreement will see
Scout7 produce three minute highlight packages for every game played in the
National League, National League North and National League South, for use by
all member clubs across their digital platforms, including their official
websites and social channels.
In addition, every match
across all three divisions will be available for all member clubs to watch
online, or as a download from an online central video archive hosted by Scout7.
Each member club will also
receive a login to their own private and secure Scout7 Pro.tv video platform,
where they will be able to use the National League footage to do their online
video analysis, as well as watch back key pre-edited video highlights compiled
by Scout7’s in-house analytics team.
The highlights will allow
each club’s management and coaching staff to quickly view back all key
incidents from their own matches and those of their upcoming opposition,
including set-pieces, so they can optimise their pre-match analysis of each
opponent before every league game during the campaign.
After agreeing the
partnership, Scout7 Managing Director Lee Jamison said: “This agreement is a
watershed moment for Non-League football in England.
“By working together with
the National League and Pitchero, supporters of all 68 clubs will be able to
watch back key highlights from every game played during the campaign through
various digital channels.
“This will be the first
time official content from all three divisions will be available digitally.
“In addition, we are also
looking forward to supporting each club with the implementation of their own
Scout7 technology, where they will be able to take their post-analysis of their
own team to new levels, as well as watching back full matches and key
highlights for each of their opponents.
“This should help clubs
optimise their opposition analysis processes at each stage of the season,
mirroring workflows already in place at leading clubs around Europe.”
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