SportsMarketing
Carabao Energy Drink,
sponsor of the EFL League Cup as well as Chelsea and Reading will be appearing
on the supermarket shelves of Morrisons this July, as the Thai brand continues
to expand its footprint across the UK.
The new deal with
Morrisons, which will see Carabao Energy Drink stocked in the majority of
stores nationwide, following a landmark
year.
The Thai energy drink,
which takes its inspiration from the physical strength, stamina and spiritual
determination of the Carabao water-buffalo, is a principal sponsor of both
Chelsea FC and Reading FC and next month will begin the activation of its EFL
Cup sponsorship - newly named the Carabao Cup - for the next three seasons.
David Butcher, MD at
Intercarabao comments: “As a result of our range re-formulation earlier this
year, to a portfolio of only low and no sugar products, Carabao Energy Drink
has a broader and more inclusive appeal with consumers than traditional energy
drinks.
“Our ‘for everyone’
positioning and high-profile football partnerships have naturally helped us to
secure wider distribution for our brand.
“We’re thrilled to now be
working with Morrisons and further growing the brand’s national presence in the
coming months.”
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