SportsMarketing
KORE launches new business
intelligence consulting division to help sports and entertainment properties
with short- and long-term data analysis and strategic needs.
KORE has announced the
official launch of KORE Planning and Insights, KPI, a business intelligence
consulting division focused on the sports and entertainment industry.
This new venture is
designed to address common challenges that live entertainment properties face
as the volume of data and technology options expand at an exponential pace.
“Over the last three
years, I’ve seen tremendous opportunity for sports and arts groups to expand
their business intelligence capabilities, but they often struggle when it comes
to scale and resourcing,” commented Russell Scibetti, President of KPI.
“We are in the fortunate
position to help drive the industry forward by offering dedicated resources and
strong expertise around developing and executing sound, data-driven strategy.”
KPI will provide
best-of-breed data and analytics consultation to sports and entertainment
organisations across the globe in the form of advisory subscriptions, which can
be used for a variety of business purposes, from detailed assessments of an
organisation’s data and analytics processes to the design and execution of
custom dashboards, fan profiles, and revenue projections.
Additionally, customers
can take advantage of KPI’s staff augmentation services, which enable analysts
and data experts to work side by side with their existing employees to execute
effective campaigns, build detailed reports, and train internal staff on the
proper use of CRM and other data analysis platforms.
KORE CEO Matt Sebal added,
“Having worked with more than 90 professional teams around fan and partnership
data, KORE is uniquely positioned with the skills and experience necessary to
help sports teams, colleges, governing bodies, music festivals, and arts
organisations drive their business intelligence strategy.”
Utilisation of KORE
Software applications as an underlying CRM or Data Warehousing platform is not
necessary.
KPI services are available
to sports and entertainment companies of all sizes and industry segments,
regardless of the ticketing, point of sale, marketing automation, or technology
platforms that may currently be in use.
“This is ultimately about
helping organisations make better long-term decisions based on understanding
their data across all sources and all lines of business,” added Scibetti.
Credit: fcbusiness.co.uk
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