SportsMarketing
Bayern Munich have agreed to join forces with Siemens who will become the club’s “Performance
Partner” from the start of the new season.
The three-year partnership
was announced on Monday 3 July 2017 at a press conference at Siemens
headquarters in Munich.
FC Bayern Munich’s Allianz
Arena and Audi Dome are already equipped with a large number of Siemens
solutions. At the start of the new season, the two partners intend to work
together on concrete, forward-looking solutions, technologies and digital
products.
Plans call for increasing
the share of Siemens systems in and around the Allianz Arena as well as at the
offices and training facilities on Säbener Strasse in Munich.
In particular, software
and cloud-based services in the areas of power engineering, building
technology, safety and security technologies as well as intelligent mobility
solutions for local public transportation and traffic management systems will
play a major role in the collaboration.
“Two Bavarian champions
that belong together are now joining forces,” said, FC Bayern AG Executive
Board Chairman Karl-Heinz Rummenigge.
“I’d like to warmly
welcome Siemens to FC Bayern and express my appreciation in advance for the
company’s commitment and trust. We’re eagerly looking forward to this
partnership – a partnership that’s important for us,”
Uli Hoeneß, AG Supervisory
Board Chairman and FC Bayern e.V. President, added: “Siemens and FC Bayern are
global players. So the collaboration we’re now launching is a logical and
attractive step.
“The fact that it also
includes our ambitious basketball players is an additional sign of Siemens’
tremendous trust in the partnership between these two strong brands.
“We’d like to sincerely
thank the people at Siemens who are responsible for making it all happen.”
“Our technologies and
knowledge of digitalisation will enable us to help the club further increase
its success both nationally and internationally since modern, high-performance
sports require high-performance technologies,” said Siemens AG President and
CEO Joe Kaeser.
“Siemens and FC Bayern
share a passion for performance and quality. At FC Bayern, it’s all about
athletic excellence. At Siemens, it’s all about engineering excellence,”
Siemens will bring into
play its full range of expertise and innovative power in the areas of
electrification, automation and digitalization for the benefit of FC Bayern and
its fans.
By deploying the right
combination of people, technology and digital services, the company will enable
the club to generate genuine added value in the areas of building automation,
fire protection and security.
“Cooperating with FC
Bayern Football and Basketball will give us the opportunity to make both
‘Ingenuity for life’ and our technologies – which athletes, fans and the
general public encounter on a daily basis – come alive for people all around
the world,” said, Roland Busch, Chief Technology Officer and member of the
Managing Board of Siemens AG.
For a three-year period
beginning on 1 July 2017, Siemens Healthineers, the separately managed
healthcare business of Siemens AG, will also be an official partner and the
exclusive healthcare technology partner of FC Bayern Munich.
Siemens Healthineers will,
among other things, equip FC Bayern’s training facilities and the Allianz Arena
with the most advanced healthcare solutions in order to support player health
and convalescence in medical examinations, through prophylactic screenings and
in cases of acute injury.
The imaging systems used
to examine FC Bayern players will be supplied by Siemens Healthineers.
Credit:
fcbusiness.co.uk
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