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| Former U.S. Ambassador to Spain and Andorra signs agreement with the club to serve in the new role. |
SportsMarketing
FC Barcelona and James
Costos, the former United States Ambassador to Spain and Andorra, have signed
an agreement as part of the club’s expansion plans.
Costos will be taking up a
new position as strategic advisor in America, where he’ll be involved in three
key projects, the FC Barcelona Foundation, the Barça Innovation Hub and the
development of the FC Barcelona brand in the North American market.
Costos and club President
Josep Maria Bartomeu put pen to paper in the latter’s office at the Camp Nou,
where they were joined by FC Barcelona CEO Óscar Grau and Javier Sobrino,
director of Strategic Planning and Innovation.
Speaking of the
appointment, Josep Maria Bartomeu, president of FC Barcelona, said: “James
Costos is a very important person for us who is very well positioned in the
United States, a country where FC Barcelona’s presence is getting bigger and
bigger, not just through the commercial office in New York but also through our
schools, academies and now women’s soccer too.
“For all our dealings with
the country through sponsors and partners, we needed somebody of his status.
Somebody who can represent Barça on strategic matters, evidently also with
Foundation matters, and most of all for issues in relation to the Barça
Innovation Hub.
“We have already made many
agreements with several universities but we needed a strategic advisor like
James Costos so that we can enter this country with even greater strength.
“The United States is a
country where Barça has made the perfect entry and we have been making big
investments for many years, along with such business partners as Nike.
All in all, a person like
James Costos, a highly prestigious advisor, who has such incredible contacts in
the country, who has worked in this area for years, and who also feels so much
for the Barça colours, will play a very important role in Barça’s development.
“We want to keep growing
in the United States, we want to find more partner, more supporters, and in
that regard James will do a wonderful job for the club.”
James Costos, added: “It
is one of the greatest honours of my life to be able to represent Barça in
America and I am highly motivated to build links between US institutions and FC
Barcelona.
“A very good job has been
done, and there is still a lot more to be done when I go back to the United
States, above all through the FCB Escola soccer schools, the Foundation and the
Barça Innovation Hub, which add so much value to the club.
“Barça is one of the most
respected brands in the world, not just because of its success on the field of
play but also because of the work it does outside of the sport.
“It has huge social impact
that can be of major benefit to local communities in the United States. As its
motto goes, Barça is ‘more than a club’, it has many focuses for action.”
www.fcbusiness.co.uk
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