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Everton Football Club has signed a partnership
agreement with leading UK brewer Molson Coors to provide Carling, the UK’s
number one beer, at Goodison Park from the start of the 2017/18 season.
The multi-year partnership with Molson Coors
will see the brewing company have exclusive pouring rights at Goodison Park and
enjoy prominent branding at Everton’s home league and domestic cup matches.
Carling lager will be available in bottle and draught form from all kiosks
within Goodison Park for the Blues’ last pre-season friendly fixture against
Sevilla on Saturday 6 August.
Carling’s new partnership with the Blues is
the latest in its long-standing association with football. Carling was the
first ever title sponsor of the Premier League, which it held for eight seasons
from 1993 to 2001, before returning as its Official Beer Partner at the start
of the 2016/17 season.
Carling was also the title sponsor of the
Carling Cup for nine seasons from 2003 to 2012. Through its partnership with
Everton and the Premier League, Carling is aiming to maximise its increasing
relevance and connection with football and mainstream lager drinkers.
Alan McTavish, Everton’s Head of Commercial,
said: “We’re delighted to be partnering with such an iconic British brand in
Carling, as they become the Club’s Official UK Beer Partner.
“At Everton we take great pride in building
long-lasting relationships with our partners and are committed to ensuring
Carling achieve the maximum value from their association with the Club in the
coming years.”
Jim Shearer, Carling Brand Director, said:
"We're delighted to be teaming up with a club of Everton’s stature – and
if the current transfer window is anything to go by we're in for a very
exciting season. Everton are a real community club and through our network of
pubs in and around Merseyside we’ll be looking to create long-lasting
relationships with fans.
"From activations at Goodison Park, to
fan experiences in pubs, we’ll use our partnerships with the Premier League and
Sky to help bring Evertonians closer to the action throughout the 2017/18
season.”
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