News
Etisalat Nigeria has
changed its brand name to 9Mobile.
This is coming in days
after the global franchise, Etisalat International ended its management
agreement with its Nigerian arm.
Last week, Nigerian
regulators made attempts to save Etisalat Nigeria from collapse after talks
with its lenders to renegotiate a $1.2 billion loan failed.
All UAE shareholders of
Etisalat Nigeria have exited the company and have left the board and
management.
It would also be noted
that the chairman of Etisalat Nigeria, Hakeem Bello Osagie resigned and several
other members of the board have also stepped down.
However, discussions were
ongoing with Etisalat Nigeria to provide technical support, adding that it can
use the brand for another three-weeks before phasing it out till this latest
development.
At the end of today’s management
meeting of the telecom firm in Lagos, 9Mobile was adopted by the company as the
new brand name.
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