SportsMarketing
Green 4 enable Birmingham
City FC to improve online fan engagement by creating fan focused website.
Birmingham City FC has
worked with Green 4 to improve their online fan engagement by creating their
new fan focused website.
The personalised club
website has been developed by Green 4’s digital team, using a tight integration
from the Green 4 Go CRM system. This enables the website to recognise the
visitor and provides a personalised web experience including personalised
content for the fan.
A conversation is enabled
between the CRM platform and the website - known data about the fan is fed from
the CRM system into the website, so that personalised content for each
individual fan is displayed.
Birmingham City FC have
led the way with personalised websites for Season Ticket campaigns in previous
years and have developed the industry leading Blues Loyalty programme – all
managed from the Green 4 single platform solution – Go. They are also taking
full advantage of the expertise and best practices offered by the Green 4 Go+
managed service.
Birmingham City Marketing
Manager, Jessica Taylor, explained: “The new website is a natural extension of
what Green 4 have provided to us previously.
“We will be able to
include Blues Loyalty within the new website rather than it being a separate
portal so fans can have a really unique experience each time they login.”
To ensure that the website
doesn’t become stagnant, Green 4 will work with the club throughout the year on
developments and enhancements so that their website remains progressive in
creating a compelling digital journey for their fans.
Garry Adamson, Managing
Director at Green 4, notes: “We’re really excited about the launch of this fan
focused website and are delighted to be involved in pushing the next level of
online fan engagement for Birmingham City Football Club.
“We are committed to
creating compelling digital journeys for our customer’s fans and look forward
to innovating with the club to ensure that their website continues to be at the
cutting edge.”
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