SportsMarketing
Leeds United have confirmed
the acquisition of their Elland Road home by Greenfield Investment Pte Ltd, an
Aser Group company and parent company of Leeds United Football Club Limited.
The Old Peacock Ground has
been Leeds’ home since 1919 and the announcement will see the stadium return to
the club for the first time since it was sold in 2004, during a period of
financial difficulty.
Speaking on the
acquisition, club Chairman Andrea Radrizzani, said: “Today is an important day
in our history and a proud day for me and my team.
“When I met with both
management and supporters during my first few months at the club, the purchase
of Elland Road was very high on their list of priorities and I'm delighted to
be able to announce that we have completed that process today.”
Leader of Leeds City
Council, Councillor Judith Blake also commented on the purchase of Elland Road,
stating: “It is fantastic news that the club have confirmed the buy-back of
Elland Road Stadium.
“This is an extremely
positive step in the right direction for everyone associated with Leeds United
and especially the club’s tremendous and loyal fans.
“As we prepare for the new season to begin in
August, I very much welcome the intent being shown by Andrea to move the club
forward with real purpose and ambition.”
Work to improve and update
Elland Road has already begun and will be completed by the start of the season.
Credit: www.fcbusiness.co.uk
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