SportsMarketing
The second edition of the Ladies in Sports
conference (LIS 2017) by Lavie Associates, held on Friday the 9th of June, 2017
at Sheraton Hotel in Ikeja, Lagos.
In her opening remark, the
Independent Chairperson of the Nigeria Women League Board Aisha Falode, echoed
the importance of its theme ‘’Developing the Women’s Game.’’
"There could not have
been more apt and auspicious time to take a pensive look at the state of
affairs of the women’s league than the platform provided by the enigmatic
Ladies in Sports Conference as well as its captivating and challenging theme.’’
The British High
Commissioner, Paul Akwright was in attendance as he presented grants on behalf
of the Ladies in Sports team to last season's three most valuable players of
the Nigeria Women Premier League (Rofiat Sule and Alice Ogebe of Rivers Angels
as well as Rita Akarekor of Delta Queens). In attendance was his Deputy, Laura
Beaufils and the former Head of Politics, Andrew Fleming.
Also featured were the
highly anticipated lecture sessions led by award winning UK Producer Benny
Bonsu, delivering the first presentation on Globalisation of Women in Sports.
In addition, Super Falcons
defender Onome Ebi briefly touched on her experiences and struggles as a female
footballer before Ita Bassey, Head of innovation at Nigerian Breweries Plc.,
addressed Brand Management and Marketing.
Supersport Presenter Mozez
Praiz, standing in for Felix Awogu, closed the six-hour programme with his take
on Matchday TV Production and Broadcast Rights.
Founder of the Ladies in
Sports conference Tega Onojaife, assured that more effort will be put into
making this annual event impact more athletes and women in Sports as a
whole.
LIS 2017 was proudly
supported by the UK High Commission in Nigeria, Promasidor Nigeria, Smooth 98.1
FM Lagos and LadiesMarch Africa.
The next edition will take
place in June 2018.
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