SportsMarketing
World leader in the
development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay
has been chosen by Atlético de Madrid to implement its technology at the brand
new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.
Wanda Metropolitano,
located in East Madrid, will be one of the most impressive stadia in the world
when it is opened in September 2017. It has been designed to be at the forefront
of stadium technology and also set to meet the highest standards of visibility,
comfort and security for fans.
In total, there will be
over 300 screens of Tripleplay digital signage delivered on LG’s WebOS
system-on-chip solution and a further 500 screens of IPTV will be deployed with
Tripleplay’s Interactive IPTV Portal. Digital Signage and live TV streams will
be delivered throughout the state-of-the-art stadium and will work alongside
the venue’s other technology platforms, ensuring that the club has an engaging
and modern IP digital media solution.
Tripleplay General Manager
Europe, Carlos Amoros commented, “Tripleplay has deployed its technology at
some of the world’s biggest and best known stadia, working with our clients to
deliver a solution worthy of their venue. At Atlético de Madrid we will deliver
a modern, engaging and professional solution to match the design of the
incredible new Wanda Metropolitano Stadium.
“To be selected for such a
prestigious project is a great validation of our solution and again shows why
Tripleplay has become the industry’s preferred choice for a professional
Digital Signage and IPTV solution.”
Tripleplay’s Digital
Signage and IPTV platform has already been deployed across the globe at venues
including Wimbledon AELTA, Twickenham Stadium, Croke Park, Daytona International
Speedway and The SSE Arena, Belfast and at Chelsea FC, Spartak Moscow,
Manchester City, Chicago Cubs and Fenerbahce SK.
Improving the experience
of the fans through technology is one of the key objectives of Atlético de
Madrid. In working with Tripleplay the club plans to distribute all kinds of
exclusive content to all type of screens in the new Wanda Metropolitano
stadium, either big LED screens, Fan Plaza or indoor TVs.
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