SportMarketing
Soccer stars Lionel Messi,
Paul Pogba, Roberto Firmino and Luis Suárez get a lively, animated
"makeover" in the latest commercial from Adidas, by way of some
psychedelic graphics.
Part of the brand's
ongoing campaign to position itself as the choice for creative athletes, the
spot, by Iris Worldwide, sees the players transform a black-and-white,
"boring" game into a whirl of colour as they work their magic.
The fast-paced spot pays a
trippy tribute to each player, turning each into a dazzling cartoon, along with
snakes, jaguars, stars, balloons and more. Blink Art illustrator Stevie Gee and
Blinkink's Nicos Livesey collaborated on the direction, with Livesey offering
up the offbeat animation style and Gee the groovy graphics.
Credit: www.adage.com
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