Article
Due to the fact that a
large number of recruiters are now on LinkedIn, it is important to understand
how to properly utilize the site’s resources to help put your best foot forward
to these recruiters. Jumia Travel, the leading online travel agency, shares
seven ways to build a strong LinkedIn profile.
Your
picture
This goes without saying.
To build a strong LinkedIn profile, you need a smart and professional looking
picture of yourself. You need a profile picture that presents you in the best
professional light and that will allow people easily recognize you. A good
picture helps to instill a sense of trust or engagement, especially in the
minds of headhunters who browse LinkedIn profiles looking for suitable
candidates.
Your
headline
You need a good headline
to build a strong LinkedIn. Maximize the characters of headline and use them to
describe briefly and clearly what you do and who you serve. Try not to just
name your job title. For example, rather than just writing ‘Business
Development Manager at DIY Corp’, you can write, ‘Business Development Manager
at DIY Corp: Essentially identifying and exploiting new business opportunities
to bring in revenue’.
Your
summary
The LinkedIn algorithm
searches for keywords here, so filling this section with information you know
your target audience will be looking for can help strengthen your profile. In
your summary, be sure to put in keywords or terms that match those that job seekers
and business owners in the industry you aim to work in are looking for. This
helps to increase your visibility. Also, try to quantify your achievements with
percentages and numbers that are safe for external use. For example, ‘I was
able to increase business by 80% or by over 5 times what it was before my
arrival’ etc. You can also add some media, like video, pictures, scans or
screenshots that gives credence to your claims about who you say you are and
what you say you can do.
Your
experience
Aside the experience from
your resume, try to share some relevant media to add credence to your claims
(like videos, images, presentations or even articles and article links that you
have written or that quote you). Adding some media to your profile, even if it’s
one or two, makes your profile more attractive and encourages potential viewers
of your profile to stay a little while longer on your page, which can
ultimately be good for you.
Your
endorsements
Try to get endorsement
from your connections for the skills you claim you have. However, be sure not
to overdo it with this one. Delete endorsements for skills you don’t have and
avoid putting up skills you don’t have in the first place. Reorder your
endorsements so the most relevant comes before the least relevant. Try to build
up your endorsement numbers for your most important skills by endorsing the
skills of others (who will often endorse yours back) and by sending messages to
friends, family and other connections to help endorse your skills.
your
contact information
Be sure your contact
information is up-to-date to make it easier for you to be reached. If you don’t
want to use your private numbers, be sure to at least use an active email
address that you can be reached through.
Your
updates
Be sure to regularly
update your LinkedIn profile with industry news, accomplishments, job changes
etc. This can help to increase your visibility and give your network an
opportunity to engage with you.
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