Article
A lot of people don’t
recognize and hardly understand the intricacies of blogging. Some go as far as
dismissing it as some kind of hobby, rather than recognizing it as the business
it is. Jumia Travel, the leading online travel agency, shares 4 things nobody
tells you about blogging.
Blogging
is not some get rich quick scheme
It’s nice to hear about
blogs that charge thousands and hundreds of thousands for publicity or adverts
of any kind. But what most people don’t get is that blogging is hard and it
takes a lot of time and patience to be read widely enough to get noticed by
firms, corporations and companies for publicity and advertisements. Most of the
widely read blogs today took months, even years of consistent and tireless
effort to get to where they are today and have the kind of recognition they
have. Blogging is hardly a get rich quick scheme.
Blogging
is not that easy
There is a general belief
that running a blog is what you do when you either don’t have a job or don’t
have anything better to do. Many believe it’s easy and requires little or no
effort. That’s inaccurate. Aside having to constantly come up with interesting
and engaging content for your blog (almost every hour of the day if yours is a
news blog), you also have to consider the mails, questions and comments that
you always have to attend to, to help
drive engagement on your blog. Eventually, as your blog grows, you’ll realize
it’s hardly something you can do on your own.
A
blogger is not only a blogger
As a blogger, especially
when starting out, in order to grow your readership you are going to feel the
need to be a web designer (trying to find the right web layout that will be
attractive and user friendly), a social media strategist (ensuring you use
social media to get as much publicity for your blog as you can), an SEO
specialist, a web marketing guru and an amateur photographer all at the same
time! It’s a lot. You might not exactly be a professional in all the above mentioned
areas, but you have to be able to handle them well enough not to suck at it and
to help grow your blog’s readership.
The
business side
Many people tend to
underestimate or don’t understand the business side of blogging. They either
start demanding for money too soon or are completely clueless about how
sponsored content works around the policies of the corresponding firms,
corporations and companies. A good number of people don’t realize that some
brands or companies have payment terms of ninety days; meaning even after doing
publicity for them, you might not get your payment until after three months.
Some brands also have you working on sponsored content and you will have to
send them draft upon draft till they like what they see. Since you’ve likely
already signed a contract with them, you really don’t have much of choice. It
is important to recognize the business side of blogging and try to understand
it before going into it.
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