SportsMarketing
Vivo was presented today
as FIFA’s official smartphone sponsor under a sponsorship agreement that will
run until 2022 and include the next editions of the FIFA World Cup™ in 2018 and
2022.
The announcement was made
today in Beijing at the historical and iconic Imperial Ancestral Temple in the
presence of Vivo Executive Vice-President Ni Xudong and FIFA Secretary General
Fatma Samoura.
As FIFA’s official
smartphone brand, Vivo will sponsor the 2018 and 2022 FIFA World Cups as well
as the FIFA Confederations Cup. The global reach of this six-year partnership
is set to take Vivo to new heights. The Vivo logo will appear during every match
on pitch advertising boards, match tickets, media releases and other key
promotional platforms.
The agreement includes
special marketing activations such as the right to select guests to be a Vivo
phone photographer during pre-match player warm-ups. Vivo will also gradually
introduce a customised FIFA World Cup™ phone that will offer a unique
experience for football fans around the world.
Ni Xudong explained:
“Football is a sport full of passion and moments of wonder, creating happiness
for millions of people. The spirit of football is about constant progress. As a
global sponsor of the FIFA World Cup, Vivo hopes to strongly associate itself
with the football spirit and show consumers all over the world Vivo’s creative,
joyful and international brand image. In the meantime, Vivo will bring more
personalised, energetic and youthful elements to the FIFA World Cup experience
and the game of football.”
Speaking about the new
agreement, FIFA Secretary General Fatma Samoura said: “Football and technology
are coming closer by the day, on and off the pitch, and it is a great moment to
start a partnership of this nature with the leading global smartphone brand. We
are very excited to be working closely with Vivo and keen to see their
involvement in the next editions of the FIFA World Cup and FIFA Confederations
Cup.”
Vivo’s previous
involvement in sport includes the title sponsorship of the Indian Premier
League cricket competition and a strategic partnership with the NBA to become
NBA China’s official mobile handset sponsor.
Credit: www.fcbusiness.co.uk
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